BabyOne is Germany’s number one specialist market chain for baby and toddler needs. BabyOne is a franchise concept, which means that the markets are run by franchise partners. In 2014, there were 86 specialist stores, of which 82 were in Germany and 4 in Austria.

DigitalDNA managed the selection process for a new website and eCommerce platform for BabyOne (preparation of the tender, compilation of the requirements catalog, creation of the long- and shortlist, structuring of the selection process) and project communication to external stakeholders.