Combined power for transformation: Coaching, change management, and digital DNA merge.

“Transforming for Success in an AI-Driven World.” – Two pioneers of digital and organizational transformation are joining forces: Coaching Change and digital dna GmbH are now pooling their resources under one roof. The goal is to guide companies through complex change processes in a more holistic way.

“Expertise meets attitude”

What was previously often considered separately is now combined into a successful model at digital dna: digital and AI-driven excellence plus leadership and cultural development. We thus support companies on their journey through transformation, technological innovation, and cultural change.

"Our customers are not just looking for solutions – they want change that works and shows an ROI. Anyone who is serious about transformation needs both technological expertise and human development potential," says Jörg Brockhausen, Managing Director and co-founder of digital dna.

For a year, we worked behind the scenes on the integration under the project name #mergify: processes, tools, teams – everything was restructured. Now the merger is official. The Coaching Change brand will remain – its focus on transformation and change, on leadership, communication, and personal enablement perfectly complements the digital expertise of digital dna.

Interdisciplinary, scalable, future-proof

"We're seeing that traditional consulting formats, which only focus on specific aspects, are no longer sufficient," explains our founder and CEO, Oliver Höck. "Our clients – whether from IT, the board, or HR – value interdisciplinary teams that holistically combine strategy implementation, technological expertise, and cultural change. That's precisely what we deliver – with methodology, quality, and a strong approach."

The merger enables not only larger programs but also new forms of collaboration: hybrid training concepts, integrated transformation roadmaps, and leadership enablement – including in AI change projects. This creates a strategic partner for both corporations and medium-sized businesses, managing large projects, delivering AI solutions, and making change measurable and tangible.

Two founders – one mission since 2012

Oliver Höck and Jörg Brockhausen have been working with digital and change management topics since the 1990s. After founding several companies, they jointly launched two independent consulting and training networks in 2012. From 2019 onwards, they each built their own team to create scalable structures with high standards for methodology and impact. The two founders have known each other since their school days in Düsseldorf and, in addition to their entrepreneurial activities and successes, share a set of values that are reflected in how they build and manage their companies.