BOGNER: Omnichannel e-commerce & international scaling in the fashion segment3
BOGNER modernized its e-commerce infrastructure with digital dna by migrating to the Salesforce Commerce Cloud to ensure international sales growth and omnichannel capability.
The challenge
BOGNER faced a key growth obstacle: its existing Magento 1-based e-commerce infrastructure was technically outdated and no longer scalable for international expansion and modern omnichannel requirements. Furthermore, the online shop relaunch and the implementation of a new point-of-sale system were to run concurrently, creating high complexity and strong dependencies between IT systems.
Our solution
digital dna took over the entire project management and implemented a standardized methodology to manage the migration to the Salesforce Commerce Cloud and the integration of the new point-of-sale system. To handle the complexity, the hybrid Scrumban methodology was introduced, which, through two-week sprints, daily stand-ups, and retrospectives, ensured flexibility within fixed milestones. Alongside the technical implementation, targeted project management coaching was provided to employees to guarantee long-term knowledge transfer and the autonomy of the BOGNER team.
Migration to the Salesforce Commerce Cloud including omnichannel integration, holistic Scrumban project management and accompanying team coaching.
digital dna delivered a scalable e-commerce infrastructure based on the Salesforce Commerce Cloud, including the integration of a new point-of-sale system. Implementation was achieved through holistic project management using Scrumban, along with accompanying coaching to empower the internal team.
Our old e-commerce landscape no longer met the requirements for usability, design, and process quality. With digital dna, we were able to manage the complexity and take it to a new level, both technically and organizationally.
Benjamin Messner
Director of E-Commerce at BOGNER
Our services
Strategic Project & Program Planning
Introduction of a hybrid agile methodology (Scrumban)
Coordination of multiple parallel system implementations
Coaching & knowledge transfer for internal teams
The project team
Dana Liesen
Marie Zipfel
Tim Zimmermann
Jannes Wieczorkowsky
Franziska Spinnen
With its background and focus on fashion and lifestyle, Salesforce Commerce Cloud is a good match for BOGNER. Since it's a cloud platform, there's virtually no operational overhead.
Oliver Höck
Founder and CEO of digital dna
Our partners in the project
About Bogner
Willy BOGNER GmbH is an internationally operating lifestyle company and a leading provider of exclusive sports fashion as well as luxury ski and sportswear. The company, active in over 50 countries, includes the brands BOGNER and FIRE+ICE, as well as various licenses.
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