CYBEX: Global D2C market entry and development of a digital flagship store using a greenfield approach
CYBEX, with digital dna, achieved entry into the direct-to-consumer business by building a complete e-commerce value chain and the international rollout of a digital flagship store.
The challenge
The starting point was a greenfield approach without existing e-commerce structures, teams, or in-house logistics, coupled with extremely ambitious timelines. Furthermore, high visual brand standards had to be maintained, and complex dependencies across different time zones had to be managed.
Our solution
digital dna took over the holistic project management, including the selection of platforms and partners, to implement a digital flagship store and a PIM system in record time. As an integral part of the team, digital dna provided hands-on support in setting up CYBEX Retail GmbH, coordinated global project streams, and managed the rollout to the USA. Clear milestone planning and pragmatic stakeholder management reduced complexity and ensured on-time completion.
Development of the entire e-commerce value chain including a digital flagship store, PIM system implementation and international rollout to the USA and Europe.
digital dna delivered a turnkey e-commerce setup consisting of a modern online shop, a flexible Pimcore system, and established fulfillment processes. In addition, a scalable blueprint for global rollout was developed, which has already been successfully implemented in over 20 countries.
Especially with highly ambitious timelines, the collaborative and competent partnership with digital dna is invaluable. Their detailed yet pragmatic approach to project management, as well as stakeholder and partner management, is particularly noteworthy.
Christian Appel
Vice President E-Commerce, CYBEX GmbH
Our services
Customer-Centric Process Design
Project & Change Management Control
Role and responsibility design
Coaching & Transition Support
The project team
Dana Liesen
Marie Zipfel
Tim Zimmermann
Jannes Wieczorkowsky
Franziska Spinnen
Together, we will build a high-quality digital flagship store for the CYBEX brand in the shortest possible time, implementing the entire e-commerce value chain as a greenfield approach.
Oliver Höck
Managing Director of digital dna
Our partners in the project
About CYBEX
CYBEX is a leading global lifestyle company and premium manufacturer of car seats, strollers, and accessories, headquartered in Bayreuth, Germany. The brand stands for maximum safety, intelligent functionality, and unique design, for which it has received multiple Red Dot Design Awards.
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