KICKZ – Digital Channel Management & Campaign Setup
KICKZ commissioned digital dna with the strategic development of digital channel management, the conception of campaign processes and a more efficient use of marketing budgets via paid channels.
The challenge
KICKZ faced the challenge of coordinating existing paid marketing activities more efficiently across all channels. Different touchpoints, fragmented campaign processes, and a lack of transparency regarding performance and budget allocation hampered targeted management and optimization.
Our solution
digital dna conducted a structured analysis of existing paid channels and developed a cross-channel-oriented management approach. Together with the KICKZ team, processes were defined, performance KPI models established, and a centralized monitoring setup built. This setup enables more efficient campaign planning, management, and optimization across all channels – incorporating data, budgets, and target metrics.
Cross-channel marketing setup with KPI-driven processes
We delivered a concise digital control model for paid channels, including process documentation, performance KPI models, and a monitoring setup for cross-channel transparency and optimization.
With digital dna we have finally created a cross-channel setup that gives us transparency and control over paid performance and budget.
Our services
Entwicklung einer ganzheitlichen Digitalstrategie auf Basis des Bergspitzen-Modells
Durchführung strategischer Workshops zur Definition von Vision und Zielbild
Erarbeitung einer mehrjährigen strategischen Roadmap für digitale Initiativen
Definition eines operativen 12-Monats-Maßnahmenplans inkl. Technologie- und Datenstrategie (z. B. CIAM & PIM)
The project team
Dana Liesen
Marie Zipfel
Tim Zimmermann
Jannes Wieczorkowsky
Franziska Spinnen
A cross-channel paid setup only becomes effective when performance, processes, and budgets are considered together. That's precisely what we've structured together here.
Oliver Höck
Gründer und Geschäftsführer der digital dna
Our partners in the project
About KICKZ
KICKZ is a leading retailer of streetwear, sneakers, and urban culture. In its digital marketing, the company focuses on cross-channel performance management to further strengthen visibility, efficiency, and growth in its online business.
Let's exchange ideas!
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