SNIPES: Digital transformation to the leading streetwear community through omnichannel and loyalty
SNIPES united four brands under one central e-commerce system and strengthened customer loyalty through an innovative loyalty program and a social & shopping app.
The challenge
The decentralized shop systems of the various brands no longer met the requirements for a modern shopping experience and efficient internal processes. Furthermore, it was essential to sustainably engage the young, tech-savvy target group with the brand through entertainment and community features.
Our solution
digital dna developed a new e-commerce architecture and migrated the Hybris and Oxid shops to the Salesforce Commerce Cloud to create a central platform for all brands. In parallel, the Salesforce Service Cloud was implemented for optimized customer service, along with a native social and shopping app with an integrated loyalty program. Through intensive project management over two years, digital dna coordinated the complex sub-projects, from data migration to international rollout.
Migration to a unified Salesforce shop system, implementation of the Service Cloud, introduction of a loyalty program and launch of a social & shopping app.
digital dna delivered an integrated system landscape that seamlessly connects e-commerce, customer service, and community interaction. The result includes a high-performing online shop for ten countries, an app with over 2.5 million downloads, and a proprietary bonus engine to reward customer interactions.
Digital DNA broke down a complex project into digestible and manageable chunks, successfully implementing four major projects for us. A truly fantastic success for our company and, of course, especially for our customers.
Jeanine Schneider
Senior Head of Digital Snipes Group
Our services
Programm- und Projektmanagement für mehrere parallele Digital-Commerce-Initiativen
Migration und Vereinheitlichung der Shopsysteme auf Salesforce Commerce Cloud
Konzeption und Umsetzung eines Loyalty-Programms zur Kundenbindung
Einführung einer Social- & Shopping-App zur Stärkung der Community
The project team
Dana Liesen
Marie Zipfel
Tim Zimmermann
Jannes Wieczorkowsky
Franziska Spinnen
We used Salesforce Service Cloud to ensure seamless integration between our e-commerce shop and customer service. This allows SNIPES to process more customer inquiries in less time and fulfill fans' wishes faster.
Oliver Höc
Managing Director of digital dna
Our partners in the project
About SNIPES
SNIPES is one of the most successful streetwear and sneaker retailers in Europe and the USA, with around 400 stores worldwide. The company sees itself as a lifestyle brand that actively embodies street culture through a strong community, music festivals, and sporting events.
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