Tradition meets AI
ZWILLING takes the next digital step in the field of marketing content.
Tradition meets technology: We enabled ZWILLING to take the next digital step in marketing. With AI-powered content and a data-driven production logic, we develop scalable, visually compelling assets – perfectly tailored to the brand's international markets.
The challenge
ZWILLING wanted to modernize its digital marketing strategy to strengthen its global brand presence. The goal was to develop a scalable process for producing marketing materials that is both creative and data-driven, in order to address international markets efficiently and effectively.
Our solution
To efficiently support ZWILLING's international brand presence, we developed a scalable, AI-powered content workflow. This combines data-driven insights with high-quality visual production, enabling the creation of consistent assets for diverse markets and formats. The result is a flexible system that unites creative excellence with measurable efficiency.
AI-powered product copywriting for international markets
A scalable AI solution was developed for ZWILLING, enabling the automated creation and translation of marketing-relevant product texts into multiple languages. The solution is brand-compliant, user-friendly, and seamlessly integrated into the existing system landscape. This significantly accelerates international rollouts, reduces external translation costs, and allows for flexible adaptation of content to new markets.
Together with digital dna, we developed an AI-based solution that automates the generation of high-quality, brand-compliant texts, thereby resolving a key bottleneck in global marketing. For us, language is one of the central keys to scalability across all touchpoints – from product communication to CRM. The architecture is designed to be modular and expandable, allowing it to be applied to other areas. The collaboration with digital dna was excellent on both a professional and personal level – they are an innovative and strong partner.
Pierre Miggelt
Teamlead Global Content Agency, ZWILLING J.A. Henckels AG
Our services
Konzeption einer KI-gestützten Übersetzungslösung für Marketing- und Produkttexte
Entwicklung einer Referenzimplementierung zur automatisierten Content-Lokalisierung
Analyse und Optimierung bestehender Content- und Übersetzungsprozesse
Projektkoordination und Umsetzung gemeinsam mit Technologie- und KI-Partnern
The project team
Dana Liesen
Marie Zipfel
Tim Zimmermann
Jannes Wieczorkowsky
Franziska Spinnen
It was crucial for us to use AI in a way that equally considers quality, brand logic and international scalability.
Oliver Höck
Partner and Founder
Our partners in the project
About Gemini
For almost 300 years, ZWILLING JA HENCKELS has stood for outstanding quality and innovative design. Founded in 1731 in Solingen, the city of blades, ZWILLING is today a globally recognized premium brand.
The company, whose famous twin symbol is considered one of the oldest trademarks in the world, stands not only for first-class knives and cutting tools, but has consistently expanded its portfolio to encompass the entire modern kitchen. From cookware and cutlery to kitchen gadgets and the ELEKTRO series – ZWILLING combines traditional craftsmanship with cutting-edge technological innovation to make cooking an experience for professionals and home cooks alike.
ZWILLING thus stands as a synonym for a philosophy of life that focuses on lasting value, maximum functionality and timeless aesthetics.
Let's exchange ideas!
If you'd like to learn more about our case study and other projects, please get in touch.