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If you'd like to learn more about how we work, tackle challenges, and successfully implement projects, you'll find the insights you need here. We provide methodologies, share our expertise, and demonstrate, using real-world examples, how we successfully manage transformation. Everything is presented in a way that offers you genuine added value – understandable, practical, and authentic.

Insights into our projects: From problems to customized solutions.

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Twin Case Study

Tradition meets AI
ZWILLING takes the next digital step in the field of marketing content.

Using AI-powered content and innovative production logic, Digital dna has developed a digital marketing strategy for ZWILLING that efficiently addresses international markets and delivers scalable, visually appealing assets.

Little John Bike Case Study

Little John Bikes – Developing an online strategy

Little John Bikes commissioned digital dna to jointly develop a viable digital strategy for 2024 and the following years that will strengthen the company for the digital future and support growth.

Oceansapart relaunch

Webshop migration & program management for international growth

OCEANSAPART commissioned digital dna to migrate its online shop from WooCommerce to Shopify, as well as to manage the associated system and organizational processes. The goal was a more stable platform, faster feature implementation, and greater control over operational processes in e-commerce.

Snipes Case Study

SNIPES: Digital transformation to the leading streetwear community through omnichannel and loyalty

digital dna transformed SNIPES' system landscape through a central cloud platform, optimized customer service, and a social app with a loyalty program for over 2.5 million users.

Cybex Case Study

CYBEX: Global D2C market entry and development of a digital flagship store using a greenfield approach

CYBEX, with digital dna, achieved international entry into the D2C business within a very short time by building a Digital Flagship Store, introducing a PIM system and successfully rolling it out to over 20 countries.

Bogner Case Study

BOGNER: Omnichannel e-commerce & international scaling in the fashion segment3

BOGNER modernized its e-commerce infrastructure with digital dna by migrating to the Salesforce Commerce Cloud to ensure international sales growth and omnichannel capability.

Case Study Kickz

KICKZ – Digital Channel Management & Campaign Setup

KICKZ commissioned digital dna with the strategic development of digital channel management, the conception of campaign processes and a more efficient use of marketing budgets via paid channels.

Building a scalable organization for a Düsseldorf-based construction start-up

Building a scalable organization for a Düsseldorf-based construction start-up

digital dna created the organizational basis for scaling modular, sustainable living space for an innovative Düsseldorf-based construction start-up through structured program management and the filling of strategic interim management positions.

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Kathrin Justen

People & Culture

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